Attention: Sell-Side M&A Advisors And Exit Planners

Give me 30 days, and I'll place a proven off-market origination desk inside your firm.

If they don't book you an extra 10 qualified seller
conversations in the first 90 days, we'll book 10 more for free.

Press play — Daniel breaks down exactly how the desk works

👉 YES! Show Me If My Firm Qualifies For SES™

Takes 60 seconds  ·  No commitment

4.9/5

Trusted by 50+ Firms

📅 Pick A Time - 30-Min Partner Call

Talk to Daniel about your desk.

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Live availability
30 min · Phone call

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✓ 30 minutes✓ Zero commitment

★ Trusted By 50+ B2B Companies Across 10+ Industries ★

Kyrios
Growthly
EM Marketing
More Exposure
Mauresults
Phillip Caillavet
Road Mark
Develosmart
Brigins
HVAC Prospector

The origination playbook behind 2,000+ owner conversations for firms and brands like these

Tirlán

Multi-billion-euro global dairy leader

Beacon Hospital

Leading private hospital group

SuperValu

#1 grocery retailer nationwide

Bunsen

Ireland's most loved burger chain

Dylan

Famous Dublin city hotel

Centra

500+ convenience stores nationwide

Bon Secours

Largest private hospital group

Camile

40+ restaurants across Ireland

Galgorm Collection

Luxury hotels, resorts & restaurants

Corrib Oil

40+ fuel & convenience stores

Dalata Hotel Group

60+ hotels across Europe

Virtue Integrated Care

25+ care homes nationwide

Linwoods

Natural health food brand

Londis

200+ convenience stores nationwide

Esquires Coffee

30+ cafes nationwide

Trinity Care

12+ care homes nationwide

Emeis

25+ nursing homes nationwide

The Black Forge

Conor McGregor's iconic Dublin pub

⚠️ The Hard Truth

You are exceptional at executing deals, and you have no system for winning them.

1

Origination stops the day a deal starts

The partner who wins the mandate is the partner who runs it. Every live deal costs six to nine months of pipeline you will feel next year, not this one.

2

By the time an owner is taking pitches, you have already lost

Someone has been in that owner's world for two years. You are arriving late and competing on fee against an established relationship.

3

The good conversations die quietly

An owner says "not for a few years", the partner means to stay in touch, and two years later the business sells through somebody else. Nobody at the firm ever finds out why.

There's a better way…

What if the entire origination function was built, staffed and handed to you inside 30 days, and you kept it forever?

★ Why We're Different ★

Hiring vs Outsourcing vs Fruntend SES™

Same problem, three very different ways to solve it. Two of them cost you more and leave you owning nothing.

Option A
Hiring Business Development In-House
  • Monthly cost
    About $10,000 a month fully loaded for one US business development hire
  • Time until productive
    Four to six months to ramp a junior origination hire
  • How many owners you can cover
    Whatever one hire can carry on their own
  • Who builds the offer and the assets
    You, or whoever you can pull off billable work
  • Who manages the people
    You, or an $8,000-a-month manager on top of the hire
  • Do they take a piece of your deals?
    No, but you are paying full compensation regardless of output
  • What happens if it does not work
    Severance, and a search that starts over from cold
  • What do you own at the end?
    Whatever you personally built, if anything
Option B
Outsourced Deal Sourcing Firms
  • Monthly cost
    $4,000 to $8,000 a month, plus a success fee on every transaction
  • Time until productive
    Weeks of onboarding before anything reaches an owner
  • How many owners you can cover
    Whatever their shared pool has time for this month
  • Who builds the offer and the assets
    A templated version shared across their client roster
  • Who manages the people
    Them, with no visibility for you into how
  • Do they take a piece of your deals?
    Yes, a success fee on every transaction they touch
  • What happens if it does not work
    You cancel and keep nothing
  • What do you own at the end?
    Nothing
★ Best Fit
Fruntend SES™
Winner
  • Monthly cost
    $2,000 a month per Origination Associate, no success fee, ever
  • Time until productive
    Live and booking owner conversations by day 30
  • How many owners you can cover
    45,000+ owner touches a month, and growing
  • Who builds the offer and the assets
    We build 7+ assets, in your name, from your mandate profile
  • Who manages the people
    We recruit, train and manage both Origination Associates daily
  • Do they take a piece of your deals?
    Never. Not on the first mandate, not ever
  • What happens if it does not work
    We book you 10 extra qualified seller conversations free
  • What do you own at the end?
    The entire desk, including both trained Origination Associates

Introducing

The 4-Layer Sales
Entry System

Most origination fails because one piece is broken and nobody notices. A strong offer with dead deliverability sends nothing. Perfect deliverability with a weak offer gets ignored. We run all four, and we own every one of them.

  1. 01
    LAYER 01

    Mandate Positioning

    StrategyAn offer so good, an owner who isn't selling still takes the meeting.

    • Two offers built for you: one that gets an owner who is not selling to take a meeting, one that opens the mandate conversation.
    • Your recorded owner briefing, scripted, produced and delivering your pitch on your best day, every time it plays.
    • The messaging that makes an owner reply, tested until it does.
  2. 02
    LAYER 02

    Coverage Infrastructure

    Infrastructure40,000 owner emails a month, and your firm's own domain is never touched.

    • 50 managed domains and 100+ inboxes, bought, warmed and monitored daily.
    • CRM, automations, calendars and pipelines built and run for you.
    • Your firm's domain stays clean, forever. Your name never touches the volume.
  3. 03
    LAYER 03

    Market Coverage

    ExecutionEvery owner in your vertical, mapped and worked, every month.

    • A coverage map of every owner in your vertical by size, sector, ownership structure and years held.
    • 4,000 owner calls and 1,000 LinkedIn touches a month, plus full reactivation of every owner your firm has ever pitched or valued.
    • Daily optimisation you never touch.
  4. 04
    LAYER 04

    Conversation to Calendar

    ConversionBooked meetings that actually show up.

    • Your associates reply, qualify against your mandate profile and book, within minutes.
    • The 18-email and 3-SMS sequence that runs before every meeting.
    • Show-up above 80 percent. Your calendar holds owners, not empty slots.

The system ends at your calendar. What happens in the meeting is your job, and you are better at it than we would ever be.

The Net Result

When all 4 layers fire together, this is what hits your calendar - every month:

  • A Calendar That Fills Itself

    Two origination associates working four channels means qualified seller conversations land on your calendar while you are running your current mandates.

  • Predictable Mandate Flow

    Stop guessing where next quarter's engagement letters come from. Forecast your pipeline off a number you can actually see.

  • Coverage That Never Runs Dry

    45,000 owner touches a month keeps conversations happening daily, so there is always an owner to talk to.

  • Hours Back In Your Week

    You do one thing. Take the meeting. We do everything else.

  • Two Trained Associates, Zero Hiring

    We source them, hire them, train them on your mandate profile and manage them. You never post a job ad.

  • You Keep The Entire Desk

    Zero Risk. Zero Retainers. Cancel after month three and you keep the entire desk: domains, coverage map, sequences, briefing, scripts, CRM and both associates.

- One engine. One predictable outcome. -

The division of labour

You do one thing.
We do everything else.

45,000 owner touches a month. 40,000 emails, 4,000 calls, 1,000 LinkedIn touches, plus every owner your firm has ever pitched or valued, worked again.

1

Your job

Take the meeting

That is the entire list. No hiring, no interviewing, no writing, no managing, no tools.

21Ours
  • 01We recruit two origination associates onto your desk
  • 02We train them on your mandate profile, your sectors and your size bands
  • 03We manage them daily, so you never manage anyone
  • 04We replace them free if one ever leaves
  • 05We build the offer that gets an owner who is not selling to reply
  • 06We build your valuation lead magnet, the thing owners actually say yes to
  • 07We script your owner briefing, the pitch that runs when you are not in the room
  • 08We produce the briefing video, slides and all
  • 09We build the page where an interested owner books straight into your calendar
  • 10We map every owner in your sector by size, ownership and years held
  • 11We buy and warm 50 domains weeks before anything sends
  • 12We run 100+ inboxes so volume never touches deliverability
  • 13We protect your firm's own domain, permanently
  • 14We write every email, every call script and every LinkedIn message
  • 15We test all of it daily and rewrite what is not working
  • 16We work every reply, including the difficult ones
  • 17We qualify against your mandate profile before anything reaches your calendar
  • 18We book the meeting and put it straight in your diary
  • 19We run 18 emails before every meeting so the nervous ones still turn up
  • 20We chase the no-shows until they rebook
  • 21We reactivate every owner you have ever pitched or valued

You do one thing. You take the meeting. We do everything else.

Why this costs a fraction

The same seat.
A fifth of the price.

Both associates are full-time and dedicated to your firm. The difference is where we hire them, and that difference is the entire reason a boutique can afford coverage at all.

★ Per associate, per month

A business development hire in the US and an origination associate overseas do the same job. They do not cost the same.

Hiring in the US

$10,000

per month, per person

Salary, employer burden and the time you spend managing them. Four to six months of ramp before they are useful. And if they leave, you start again from zero.

Overseas, through us

$2,000

per month, per person

Full-time, dedicated to your firm, trained on your mandate profile and managed by us daily. Live in about three weeks. Replaced free if either ever leaves.

Five of ours for the price of one of theirs.

And when you want more coverage, you add an associate for $2,000 a month, not a $300,000 search that takes six months. A US origination team grows in $300,000 increments. This desk grows in $2,000 increments and about three weeks.

Fully loaded, per month

  • US business development hireAbout $10,000 / mo
  • Deal origination analyst$18,000 to $22,000 / mo
  • Deal origination associate$24,000 to $42,000 / mo
  • One offshore origination associate on your desk$1,500 to $2,000 / mo

"One seat was never going to cover a market. That is not a hiring problem, it is an arithmetic one."

★ No Success Fee. Ever.

We do not take a piece of your deals. Not on the first one, not ever.

On one $10M mandate, here is what a sourcing firm takes and what we take.

$400,000
Success fee they clip
$60k–$150k
Retainers on top
$0
Our cut, ever

Our fee is one-time. Every success fee stays with your firm.

★ Where The Desk Stops

The desk opens the door. You walk through it. That never changes.

The desk handles

  • Coverage mapping
  • First contact
  • Follow-up
  • Qualification
  • Scheduling
  • Holding the owners who are not ready

You handle

  • Every conversation that matters: the pitch
  • The fee
  • The mandate
  • The relationship
  • The deal

It is not a limitation, it is the point. It takes the one thing you are exceptional at and puts you in front of far more people who need it.

★ The Outcome

Built in 30 days. Yours forever.

We build it, we staff it, we run it. You show up to the conversations it books, and the whole desk stays yours.

10-50+
Owner meetings a month
30 days
From kickoff to live
2
Associates on your desk
0
You have to hire

Two Guarantees, In Writing

10
Conversations

Guarantee 01 · Performance

10 in 90 days, or 10 more free.

If your desk doesn't put 10 qualified seller conversations on your calendar in the first 90 days, we book you an extra 10 at our cost.

100%
Yours

Guarantee 02 · Ownership

You own the entire desk, forever.

Walk away after month three and it all stays with you: domains, coverage map, sequences, briefing, scripts, CRM and both trained associates.

★ Receipts. Not Promises.

Real firms. Real desks. Real meetings.

A small sample of what happens when the desk is built properly and the associates are trained right.

3,000+
Meetings delivered
2,000+
Meetings booked
50+
Businesses served
25+
Associates hired and trained
Receipt #001

500+ meetings

Across 6 months of outbound

Desk:All of it from 1 associate

In 6 months
Company
KitchTech
Verified
Receipt #002

65 meetings

Booked in 5 weeks

Desk:Delivered by 2 associates we placed

In 5 weeks
Company
Rebel Yell
Verified
Receipt #003

55 qualified meetings

In 2 months

In 2 months
Company
Outmin
Verified
Receipt #004

30 meetings

In 10 days

Desk:Their associate then booked 25 in a single week

In 10 days
Company
More Exposure
Verified
Receipt #005

30 meetings

In 60 days, multiple retainers closed

Desk:They added 3 more associates just to keep ramping

In 60 days
Company
PM
Verified
Receipt #006

28 meetings

In their first month

Desk:From 1 associate in their first month on the job

In 1 month
Company
Brigins
Verified
Receipt #007

20+ meetings

In month one

Desk:From 1 associate, from a standing start

In 1 month
Company
BlueDiamond
Verified
Receipt #008

10 meetings

In the first two weeks

Desk:From 1 associate

In the first two weeks
Company
PeachyLeads
Verified

Your receipt →

Want your name on this wall?

Two Origination Associates, four channels, live in 30 days, and the whole desk stays yours.

★ Live Campaign Screenshots

Don't take our word for it. Take the screenshots.

Pulled straight from active client dashboards. Same playbook. Different industries.

  1. Flagship
    28 conversations booked - 3,248 sequences started · 7.1% reply rate
    01

    Campaign 01 · 36 days

    28 conversations booked

    3,248 sequences started · 7.1% reply rate

    Off-marketOwner outreachFully managed
  2. 8 conversations booked in 7 days - From a 559-contact send · 9.3% reply rate
    02

    Campaign 02 · 7 days

    8 conversations booked in 7 days

    From a 559-contact send · 9.3% reply rate

    Off-marketOwner outreachFully managed
  3. 4× industry
    33 conversations booked in 6 weeks - 19.3% positive reply rate vs. 1–5% industry average
    03

    Campaign 03 · 6 weeks

    33 conversations booked in 6 weeks

    19.3% positive reply rate vs. 1–5% industry average

    Off-marketOwner outreachFully managed
  4. 40 conversations booked - Campaign was only 8% complete at this point
    04

    Campaign 04 · 2 weeks

    40 conversations booked

    Campaign was only 8% complete at this point

    Off-marketOwner outreachFully managed
  5. 22 conversations booked - 4 weeks · 58% through the campaign list
    05

    Campaign 05 · 4 weeks

    22 conversations booked

    4 weeks · 58% through the campaign list

    Off-marketOwner outreachFully managed

Your campaign · Coming next

These could be your numbers in 30 days.

We'll map the exact coverage plan we'd run for your mandate profile, staff your desk and have it live inside 30 days. You own it forever.

SEE IF YOU QUALIFY FOR SES™

2 Origination Associates · 4 channels · Live in 30 days · Yours forever

★ Proof From People Like You ★

Founders who stopped chasing leads - and started closing them.

★ Verified
The amount of strategy changes implemented is insane - things I'd never think of. You'll see ROI very soon.
Joshua Daniel George
Joshua Daniel George
Marketing Agency
★ Verified
Listened, clarified, executed. They gave me an opportunity to actually grow my business - not just promises.
Laura Cavin
Laura Cavin
Consultant
★ Verified
If you're looking for the best conversions, you need to check out this team. Refreshing to work with people that know how to take care of a client.
Jamal Ahmed
Jamal Ahmed
Privacy Consultant
★ Verified
Friendly, fast, ridiculously thorough. They will not let you down. Couldn't be happier with the results.
Tyler Hill
Tyler Hill
Marketing Agency
★ Verified
We've built 30+ funnels - I've never seen design and conversion work this dialed. Highly recommended.
Oscar Chavez
Oscar Chavez
Growth Consultant
★ Verified
They didn't just build a lead-gen system - they crafted an engine. Redefined what's possible for outbound.
Mike Vandenstockt
Mike Vandenstockt
Lead Gen Founder
Client Story #1
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Client Story #3
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Client Story #4
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Client Story #5
0:27
Client Story #6
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★ Honest Answers ★

Your questions, answered straight.

A complete off-market origination desk, built, staffed and running in 30 days. Two Origination Associates we source, recruit, train on your mandate profile and manage daily. 40,000 owner emails a month across 50 managed domains and 100+ inboxes, 4,000 owner calls, 1,000 LinkedIn touches, and full reactivation of your dormant database, every owner you've ever pitched, met, valued or been introduced to. Plus the seven assets built in your name: your cold-traffic offer, your valuation lead magnet, your origination campaigns, your owner briefing script, the produced briefing itself, your landing page and your nurture sequence. You do one thing. You take the meeting. We do everything else.

There is a one-time build fee, confirmed on the call once we understand your sector, size band and geography. We take no success fee. Not on the first mandate, not ever.

A US business development hire runs about $10,000 a month fully loaded. A deal origination analyst runs $18,000 to $22,000, a deal origination associate $24,000 to $42,000, and their total 2026 compensation runs $285,000 to $500,000 a year before they've sourced a single mandate. One Origination Associate on your desk costs $2,000 a month, which is why five for one economics work: the same money as one US hire covers five associates on your desk.

Your desk is live and booking by day 30. We guarantee at least 10 qualified seller conversations in the first 90 days, and most desks are past 10 inside the first month. That number is simply the one we're willing to sign.

That's the Ownership Guarantee. You own the entire desk forever. Cancel after month three and everything stays yours: the domains, the coverage map, the sequences, the briefing, the scripts, the CRM and both trained Origination Associates. Even in the worst case, where you walk after 90 days, you leave with a working origination department and two trained people who already know your market.

A booked call with an owner or decision maker at a company matching the sector, size and geography we agree at kickoff, through any channel. That's the unit we guarantee against, not a vague meeting.

No. We source both Origination Associates, run the interviews, train them on your mandate profile and manage them day to day. You never post a job ad, and you never run a one-to-one.

Yes, and that's deliberate. It's the five for one economics that make this work: placed overseas at $2,000 a month each instead of $10,000 for a single US hire. They are full time, dedicated to your desk alone, and managed daily by us. If one ever leaves, we replace them free.

They open doors. You win mandates. An Origination Associate's job is coverage: first contact, follow-up and keeping the not-yets warm until an owner is ready to talk. They never pitch a mandate and they never discuss your fee. The conversation that decides the mandate needs a partner, and that's always you.

No. Never. Outsourced deal sourcing firms typically charge $4,000 to $8,000 a month and still clip a success fee on every transaction their people touch. On a $10M mandate at four percent that's a six figure sum walking out of your firm on a deal your own team executed. Our fee is fixed, one time to build and confirmed on the call. The success fee is yours, all of it, on every mandate, forever, including the ones that close years from now off a relationship this desk started.

No. Sending 40,000 owner emails a month from your firm's primary domain would wreck deliverability and put your name in spam folders across your own market. That's why we run everything across 50 separate domains and 100+ inboxes. Your own domain is never touched.

We've built desks across lower middle market sectors from $5M to $100M in enterprise value, exit planning, ESOP and succession advisory included. The qualifier call is honest: if the Sales Entry System™ isn't a fit for your mandate profile, we'll tell you on the spot.

⚠️ Q3 2026 Intake - Only 2 Desks Remaining

Next intake opens October 2026

Stop chasing the next mandate. Own the desk.

If we're a fit, you'll have the full 30-day build plan for your origination desk inside 30 minutes. If not, we'll tell you exactly what to do instead. Either way, you win.

✓ 60-second qualifier  ·  ✓ No commitment

P.S.

Every month you wait is another month your partners are running the deal in front of them with nothing behind it, and another quarter you'll spend starting a pipeline from cold once it closes.

Worst case? You spend 30 minutes on a call, learn exactly what's broken in your origination, and walk away with the blueprint for free.

Best case? In 30 days you have 2 trained Origination Associates running a full desk putting qualified seller conversations on your calendar, and the whole desk is yours to keep. No success fee, ever.

Either way, the smart move is to apply now while desks are open.